The Science of Memory and Identity
Memory is built by networks of neurons in the brain, especially in areas like the hippocampus, which helps store new memories, and the cortex, where older memories are held. When we experience something, our brain strengthens the connections between certain neurons, forming a memory. Over time, the brain revisits and reorganizes these connections, which is why some memories grow stronger and others fade. Diseases like Alzheimer’s disrupt this system by damaging the hippocampus early on, making it hard to form new memories while older ones may linger. Because memory ties together our experiences, relationships, and personality, its loss deeply affects a person’s sense of self.​
Why Our Work Matters
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Alzheimer's affects over 6 million Americans and is the sixth leading cause of death in the U.S.
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Families and caregivers often face emotional exhaustion with limited resources.
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Our memory books provide a no-cost, scalable, and deeply personal intervention to fill gaps in Alzheimer's patient care
Together, We Can Make a Difference
While scientific research pursues a cure, we provide immediate comfort, connection, and hope. Supporting our work means ensuring no one facing memory loss is left without a story to hold onto, and no family is left to navigate this journey alone.