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Eye Checkup

Memory is Identity. It's Love. It's Everything.

About Us

Founded by a team of students in Chicago, Illinois, the BioAdvocacy Project works to preserve the stories of those living with Alzheimer’s and dementia through personalized memory books. We partner with hospitals, clinics, and assisted living communities to create keepsakes that honor identity, celebrate connection, and ease emotional strain for families. As neurodegenerative diseases gradually blur the past, we believe every photo, anecdote, and shared laugh is worth holding onto. Memory is not just a cognitive function; it’s a person’s essence. In a field often dominated by complex science and distant timelines, we offer something immediate: comfort, humanity, and remembrance.

The Team

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Milan Medd, Founder & Chief Executive Officer

Northwestern University

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Doyun Lee, Founder

University of Michigan

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    Jayden Yon, Founder & Director of Compliance

    University of Illinois Urbana-Champaign

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    Daniel Skeels, Founder

    University of South Florida

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    Brian Ren, Founder

    New Trier Township High School

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    Daniel Gelfgat, Founder

    New Trier Township High School

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    Bardiya Niknam, Founder

    Washington University in St. Louis

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    Stephen Zhao, Founder

    Northwestern University

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    Scientific Consultants

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    Dr. Hongxin Dong, MD, PhD

    Northwestern Medicine

    Professor, Psychiatry and Behavioral Sciences (General Psychiatry), Neurology - Ken and Ruth Davee Department

    The BioAdvocacy Project

    680 N. Lakeshore Dr. Unit 1203

    Connect With Us

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    Hearts & Histories DBA is a nonprofit, tax-exempt, charitable organization under section 503(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by law.

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